Branding & website design

Digital strategy

Copywriting

Product design

about this project

The Wild Truth is an educational nature blog for families. The blog logomark uses a bold and simple sans serif typeface, with just a touch of angled quirkiness. The graphic acorn is a clear indication of the wildlife nature of the blog.

We used all forms of social media to meet the audience in their most comfortable locations, and talked in their own language.

A squirrel is climbing a tree with the words discover the wonders of your wild neighbors
A wolf is peeking out from behind a tree branch
A raccoon is on the cover of an educational blog
A raccoon is on the cover of a book about backyard shenanigans
A book called beyond the fairy tale wolves in the wild
A california wren perched on a rock in the snow
A woman is sitting on a couch reading a book to three children.
A woman is sitting at a table with a picture of a frog behind her.
Katie gigliotti is the author of wild days kids news
A book review of the book you are by katie gigliotti
A book review of trumpet and wolf pup by leokadia george
A book review of a simple act of kindness by clara bates

We developed products to engage the audience and generate revenue.

A set of nature raccoons stickers on a pink background.
A set of four stickers of a wolf howling at the moon.
A set of four fox stickers in different poses.
A set of four otters holding fish and hearts.
A set of twiggy stickers with squirrels on them
A set of winter fun nature-riffic stickers

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A woman is sitting on a couch reading a book to three children.
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